Upside is a boutique brand and web studio based in Orange County, California — working with founders all over the world who are ready to stop looking like they're just starting out.
We work with businesses at a turning point. The ones who have put in the work, built something real, and earned more than the brand they're currently showing the world. Our job is to close that gap — between where you are and where you look — with design that is strategic, intentional, and unmistakably you.
Every project at Upside is led by one designer, start to finish. That means no handoffs, no junior designers, no wondering who's actually touching your brand. What you get is a direct relationship with someone who genuinely invests in your success — from the first strategy call to launch day and beyond.
GUADY PLESKACZ
I've always been drawn to the magic of transformation — taking an idea, a vision, a feeling, and turning it into something tangible. Something that resonates. Something that lasts. That's why I created Upside.
Before starting Upside, I spent time at two marketing agencies learning the industry from the inside. I loved the work but always knew I wanted something more personal — a studio where clients actually knew who was designing their brand, and where the relationship mattered as much as the result. So I built it.
With a background in graphic design and visual communications, I've spent years working alongside creatives, business owners, and founders who are passionate about building something meaningful. But what really lights me up is the process. The collaboration. The moment when everything clicks and your brand finally feels like you.
I work from home, keep things easy going, and get genuinely lost in the creative headspace with every project I take on. That's my favorite part — when the strategy and the creativity start talking to each other and something real begins to take shape.
Upside is more than a design studio. It's a space where ideas come to life, where strategy meets creativity, and where businesses step into their full potential.
If you're ready to build something beautiful and true to you — I'd love to create with you.